The essential ingredients for success fall into three main categories: mindset, attitude, and craft. Every successful author starts with these same essential ingredients, but the way they mix those ingredients is unique to them. Where all the elements intersect is the Secret Sauce. Successful authors spend most of their time at this intersection.

Success is an active pursuit, not a passive accident. You can make the decision to go out and acquire the skills that move you closer to success, or you can sit back and just hope it happens.

Professional authors fall into one of four categories: Part-Time, Career, Specialist, & Celebrity. No one category is inherently better than another. It’s not a hierarchy, there aren’t necessarily stages your career has to go through. The Mission-Driven author is a subtype that can apply to any category.

This lesson busts limiting beliefs about the "quintessential writer's lifestyle" and success being exclusive to publishing with the "Big 4." We flip these limiting beliefs into realistic and actionable beliefs.

Authors should define what success looks like for every project. Success looks different for everyone and the bars can grow and change as their career progresses.

Writers who define themselves by an erroneous writer archetype run into problems. We bust these archetypes and break down how they limit your opportunities for success.

Each new project may require a slightly different set of skills, which is why it is important to assess your skill gaps before every project.

Secret Sauce authors don't get sidetracked by the "sexy" parts of writing but put in the time to master the foundational skills.

Secret Sauce authors systematically assess the basic skills needed for each project they undertake.

Writers with Secret Sauce ask the right questions to make sure they're learning from the right expert at the right time.

You should neither waste money on expensive opportunities you're not ready for OR waste money on less expensive opportunities that won't take you to the next level.

Making money from your art does NOT devalue it. In fact, it allows you to make more art.

However, there are times when it can be advantageous to work for free. We break down WHAT opportunities may be worth pursing and WHEN it's worth pursing them. 

You may find yourself trapped in the never-ending pursuit of "perfection."

We teach you how to make friends with "good enough" so you can move on to your next project.

Marketing is part of being a 21st-century author, but don't let this deter you from pursing your dreams of being an author.

Secret Sauce authors have learned to view marketing in a way that lets them feel good about connecting with readers.

Successful authors approach their writing and business according to a specific set of attitudes, beliefs, and actions.

You'll learn the 10 Business Mindset Codes vital to your success as an author.

Secret Sauce authors make choices that align with who they are as a person when working on their manuscripts and setting up their businesses. This leads to a career that feels like fun and not work

It doesn't matter if you're an introvert or an extrovert, there's a way for you to connect authentically with your readers

How you respond to events, both positive and negative, is vital to your success. This involves both internal attitudes and external actions.